Outcome
The Brian Thompson Sailing site, now reflects the professional, international and successful career that Brian has had to date, in a contemporary fashion that has broad appeal. It incorporates the latest social media applications, making it easy for Brian to update from anywhere in the world, but also documents his previous projects using some beautiful and honest imagery. The ‘dock’ feature activates prior to race or record attempt departure ensuring that Brian’s audience stay tuned in, all year round.
The Brian Thompson Sailing site, now reflects the professional, international and successful career that Brian has had to date, in a contemporary fashion that has broad appeal. It incorporates the latest social media applications, making it easy for Brian to update from anywhere in the world, but also documents his previous projects using some beautiful and honest imagery. The ‘dock’ feature activates prior to race or record attempt departure ensuring that Brian’s audience stay tuned in, all year round.
Overview
Record Breaking round the world sailor, Brian Thompson required a more engaging, contemporary and functional website to drive his profile as an athlete. The site also needed to encompass past and present projects, including a “dock” where users can follow current races and record attempts. The site also needed to reflect the professionalism and success of Brian’s career so to attract additional sponsors and be versatile enough to grow when additional sponsorship comes in.
Record Breaking round the world sailor, Brian Thompson required a more engaging, contemporary and functional website to drive his profile as an athlete. The site also needed to encompass past and present projects, including a “dock” where users can follow current races and record attempts. The site also needed to reflect the professionalism and success of Brian’s career so to attract additional sponsors and be versatile enough to grow when additional sponsorship comes in.
Process
It was very important that we stayed true to Brian’s core values as a sports personality, and a large part of this was carefully repositioning his existing brand. We recognised the importance of keeping the site up-to-date with the integration of social media, but were keen to integrate an archive of previous projects. The site needed to be of a standard that commercial brands would be happy to position their logo along side Brian’s, but also be useable and engaging for Brian’s international followers.
It was very important that we stayed true to Brian’s core values as a sports personality, and a large part of this was carefully repositioning his existing brand. We recognised the importance of keeping the site up-to-date with the integration of social media, but were keen to integrate an archive of previous projects. The site needed to be of a standard that commercial brands would be happy to position their logo along side Brian’s, but also be useable and engaging for Brian’s international followers.
Think.Create.Evolve
Marinetti
A complete digital brand solution was created to springboard Marinetti into the hugely sophisticated and high net-worth world of superyachts.
Simon Shaw
Shaw Sailing, the business run by Double World Champion sailor Simon Shaw, was in need of a digital brand solution, that would reposition the business within the sailing industry, ultimately to attract new clients.
Hannah White
Broadcaster and Adventurer, Hannah White required a brand solution and site that could accommodate her huge portfolio of Digital Media, but also be a portal for her followers to track her adventures.
